The Magic of the iPad 2

Apple's second generation tablet the iPad 2 has been a hit since its debut in mid-March. What is so intriguing about the product isn't what it can do, but what it represents. The magic, beauty and experience all integrated into one unit emits a type of experience that only Apple can claim. The iPad 2 is a mediocre upgrade to the original iPad, which now boasts front and rear facing cameras, thinner and lighter hardware, as well as a faster processor. But Apple wants you to forget everything about the technological aspect of this device, focusing only on the experience, design, and "magic" it creates.

Apple's marketing is something unmatched by its competitors. What once was a "niche" and elite status symbol now represents millions of people on a global scale. The goal behind Apple's success is it's constant mindset that makes you believe you have something so different, so advanced, yet so delightful it attracts customers and makes them believe they are more than simply the owners of a piece of technology, but the owner of something delightful. Although the iPad 2 boasts the same iOS software as the iPod Touch, despite the larger screen it doesn't seem to be hurting Apple in any way.

Has Apple's marketing had any effect on you as a consumer? What makes Apple's products so delightful to you? I would love to hear your input on how Apple has kept you loyal, happy, or dedicated to their products, as well as any negative experiences you might have had!