Sunday, May 1, 2011
Engineered for Magic. Everyday.
When car most car manufacturers produce television advertisements, they attempt to capture consumer interest based on one or two factors of competitive advantage. Whether they are promoting performance, safety, styling, or luxury - most constrain their promotion based on what factor separates them from other manufacturers' offerings.
With over 80 years of specialization performance and speed, Porsche has significant brand equity and does not need to emphasize these aspects of their products as do other manufacturers. In this commercial, Porsche manages to effectively communicate the versatility and usefulness of their vehicles. Essentially, Porsche is suggesting that owners can have their cake, and eat it too!
Do you think Porsche executes this message of product versatility well?
How could the presentation be improved?
Posted by Public Propaganda at 12:36 PM
Labels: Engineered for Magic Everyday Porsche. Carrera Carrera GTS Carrera Turbo Commercial Advertisement