Showing posts with label outdated. Show all posts
Showing posts with label outdated. Show all posts

Monday, February 21, 2011

Best Buy® Buy Back Program: Outdated World


This TV commercial produced by retail store Best Buy® represents a growing reality we face today in terms of the technology we attempt to keep up with. This commercial illustrates the continual need for consumers to stay on top of new innovation, while never knowing when the next new thing will come out. Something Best Buy® has attempted to provide us with is the understanding that "we know the feeling". Best Buy is making an effort to compensate those who want to stay on top, without burning a hole in their wallet. The Best Buy, Buy Back Program offers some reassurance that you won't be left behind.

The marketing aspect of this message reiterates the everyday reality plaguing many people who feel they are always behind the technology curve. What are some aspects that you feel you can personally relate to in terms of technology in today's generation? Do you feel that every few weeks or months what was new to you is now obsolete? And if so, what are your opinions about Best Buy's new program to help you cope with this fast changing environment? We would love to hear your input!