Deer Mayhem

Allstate Insurance has been running a series of advertisements geared for the "what if" in life. These Mayhem commercials have been marketed towards consumers who seem to forget about the unexpected and be well prepared in the case of an accident. Seeing a seismic shift in the marketing auto insurance has been making toward younger generations, how do you feel about the impact it’s been making? Have these commercials made you second guess what coverage your insurance plan covers?

Perfectly Handcrafted for YOU

As most of us know Starbucks recently changed their logo, removing the text, enlarging their signature "siren" logo and changing the color to all green. This change was welcomed by many customers and had others criticizing the move. Time would tell whether their brand was strong enough to be recognized by global consumers. After the unveiling of their new logo, Starbucks launched a commercial for their Tribute brand coffee honoring this new logo. This commercial reflects the Starbucks brand and the idea that each coffee can be individualized for each customer. Whether someone wants a tall-nonfat Mocha or a Grande extra shot no foam Mocha Cappucino, the process of designing your drink has endless options. This is highlighted in their commercial.





This commercial takes customers from the beginning process of growing coffee all the way to the process of the barista making a specialized drink for "Sue." Do you think showing the "life of a product" can be effective in making something such as a Starbucks Coffee drink more personalized and special? Or do you think showing all the steps Starbucks takes to ensure the highest quality ingredients for each customer doesn't matter to an individual? If you think it isn't effective how do you think Starbucks should advertise for their new Tribute blend? Any opinions on their new logo?

Engineered for Magic. Everyday.

When car most car manufacturers produce television advertisements, they attempt to capture consumer interest based on one or two factors of competitive advantage. Whether they are promoting performance, safety, styling, or luxury - most constrain their promotion based on what factor separates them from other manufacturers' offerings. 

With over 80 years of specialization performance and speed, Porsche has significant brand equity and does not need to emphasize these aspects of their products as do other manufacturers. In this commercial, Porsche manages to effectively communicate the versatility and usefulness of their vehicles. Essentially, Porsche is suggesting that owners can have their cake, and eat it too! 


Do you think Porsche executes this message of product versatility well?


How could the presentation be improved? 

- Jimmy 

Clean gets dirty? The power of Axe

While searching for beauty commercials I stumbled upon Axe. After viewing a variety of their commercials (and peoples 'remakes' of them) I can see that Axe is marketing sex. This isn't all that surprising considering they're beauty products like body wash and hair gel and that they're competing with Old Spice who's man is constantly shirtless. I haven't actually seen their commercials on tv though so I'm curious as to what channels they target, etc.




What do you think? Is sex just an easy go to marketing tactic? Should they get more creative, or is this working for you? Or maybe it's just funny?