Monday, March 28, 2011

Allstate Mayhem

The Allstate Insurance Company has been running an advertising campaign using it's "Allstate Mayhem" character to forewarn consumers to "expect the unexpected" when dealing with vehicle accidents. In this commercial a business executive finds out the markets have plummeted losing him large amounts of money, causing him to spill his coffee and burn himself. Slamming on his breaks in pain, the driver behind him rear-ends him resulting in the collision. The message of this commercial is simple, expect the unexpected. Getting Allstate Insurance will "protect you against Mayhem, like me". This tag-line delivers the conclusion for this commercial and leaves the customer with a humorous message.

Can any of you relate to these commercials when considering car insurance? Do you believe Allstate is making a relevant connection with accidents and the insurance you purchase? I would love to hear your input!

1 comment:

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