Deer Mayhem

Allstate Insurance has been running a series of advertisements geared for the "what if" in life. These Mayhem commercials have been marketed towards consumers who seem to forget about the unexpected and be well prepared in the case of an accident. Seeing a seismic shift in the marketing auto insurance has been making toward younger generations, how do you feel about the impact it’s been making? Have these commercials made you second guess what coverage your insurance plan covers?

Allstate Mayhem

The Allstate Insurance Company has been running an advertising campaign using it's "Allstate Mayhem" character to forewarn consumers to "expect the unexpected" when dealing with vehicle accidents. In this commercial a business executive finds out the markets have plummeted losing him large amounts of money, causing him to spill his coffee and burn himself. Slamming on his breaks in pain, the driver behind him rear-ends him resulting in the collision. The message of this commercial is simple, expect the unexpected. Getting Allstate Insurance will "protect you against Mayhem, like me". This tag-line delivers the conclusion for this commercial and leaves the customer with a humorous message.

Can any of you relate to these commercials when considering car insurance? Do you believe Allstate is making a relevant connection with accidents and the insurance you purchase? I would love to hear your input!